Which KPI(s) are you using to evaluate the impact of AI and automation across your marketing efforts?

Innovation & Emerging TrendsProcess Management

AI Efficiency Ratio12%

Automation Impact on Customer Acquisition40%

AI-Driven Campaign Conversion Rate69%

Cost Savings Due to Automation29%

Something else (comment)4%

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With AI Chat having publicly exploded on the scene in the past few months, though still very early days, where do you see it being most disruptive in your business?

Sales/Marketing22%

Competitive Analysis35%

Product Innovation23%

Training8%

Business Forecasting6%

Other (please note in the comments)3%

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In your opinion, how integrated should AI tools be with your brand's customer interaction strategy?

Fully integrate for the best customer experience30%

Somewhat integrate, but cautiously69%

Rely on human interactions, AI should play a minor role

Do not use AI in customer interactions

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How do you think AI will disrupt business across industries? Add to my list: 1. Content creation 2. Photos and video production 3. Basic coding and debugging 4. Strategic analysis to be highly complimented 

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