Does your marketing team(s) report primarily to a CMO (chief marketing officer) or a CDAO (chief data analytics officer)?

CMO72%

CDAO20%

Both equally

Other (comment below_)7%

17 PARTICIPANTS
688 viewscircle icon2 Comments
Sort by:
VP of Marketing2 years ago

CRO/COO

VP of Marketing in IT Services2 years ago

Chief Growth Officer

Lightbulb on1

Content you might like

Percentage of revenue — Fixed percent based on marketing activities 33%

Fixed sum — Predetermined fixed amount irrespective of revenue changes16%

Objective-based — Budget determinate on specific marketing objectives8%

Competitive parity — Budget set based on competitor analysis 8%

ROI-based — Funds allocated based on expected return 33%

Blend of distribution (comment below)

View Results