Does your marketing team(s) report primarily to a CMO (chief marketing officer) or a CDAO (chief data analytics officer)?

Leadership Peer Insights

CMO66%

CDAO14%

Both equally14%

Other (comment below_)5%

19 PARTICIPANTS

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VP of Marketing2 years ago

CRO/COO

VP of Marketing in IT Services2 years ago

Chief Growth Officer

1

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How important are interactive digital shopping ads to your overall content marketing strategy over the next 12 months? Why?

Very important18%

Somewhat important48%

Neither important nor unimportant19%

Somewhat unimportant2%

Very unimportant11%

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