Does your marketing team(s) report primarily to a CMO (chief marketing officer) or a CDAO (chief data analytics officer)?

LeadershipPeer Insights

CMO61%

CDAO14%

Both equally14%

Other (comment below_)10%

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VP of Marketing3 years ago

CRO/COO

VP of Marketing in IT Services3 years ago

Chief Growth Officer

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What is a "must have" meeting for you or your team? If you can please share why/what makes it so great - topic, frequency, etc. - I'm looking to brainstorm some fresh opportunities for my group.

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In your opinion, what is the most common mistake a new CMO makes?

Making too many changes too quickly 54%

Misalignment of leadership style with existing culture 4%

Failing to build strong relationships with other leaders29%

Focusing too heavily on tactical execution over long-term strategy12%

Something else (comment below)

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What is the biggest challenge that you are facing in your core banking platform?

If you were newly appointed to lead your organization’s people strategy, what would be on your “day one” list of priorities?

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Has your organization launched any simplification initiatives to maximize value as budgets tighten? Can you explain what initiative has had the most impact in the comments?

Closing, selling or spinning off lines of business32%

Revisiting the product portfolio

Consolidating IT infrastructure and applications46%

Standardizing data and processes14%

Building platforms and modular IT architectures

Automation

Outsourcing7%

Something else (comment below)

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