In your opinion, what customer touchpoint(s) benefit most from using synthetic data generated by GenAI?

Disruptive & Emerging TechnologiesPeer Insights

Brand awareness47%

Product discovery47%

Purchase decision-making35%

Post-purchase engagement & loyalty18%

Retention18%

Other (comment below)6%

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VP of Marketing in Telecommunication9 months ago

Nurturing - from content personalization, re-engagement campaign to testing triggers that activate nurturing sequences.

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