In your opinion, how effective is GenAI at enhancing the quality and efficiency of content created by your content marketing team?

The reality is that Gen AI is a tool, like the Internet before it. The value you get out of it is commensurate with the value you put into it. Great for outlines, overviews, quick information, general concepts, and ideation. Efficiency is in time savings. Convenience is having an always on assistant. However, quality is not as good as what people can do at this stage. There is a lack of deep substance at this stage. It's only going to get better, but right now, its value is in efficiency more than quality. 

We are continually training it, but for the most part the information we get back is useful as a foundation for the final product.

Definitely enhances the efficiency, and it CAN enhance the quality of content -- but, only if it is used appropriately. I have used GenAI to actually enhance the brevity of some of my own content lately. And, I guess it's the former journalist in me, but brevity equals quality in my opinion.