Right now, enablement is KEY to know where it sits “best” - People enablement when it comes to learning the tools at hand (especially AI)… - Tech stack enablement (ensuring tools are properly set up for reps to use at ease for personal success + overall company success… Enablement can definitely be deep + wide with how and what is being enabled (and confusing if not aligned in the right place, too!) Q— Where do you believe Enablement in any capacity should “fall” within an organization?

RevOps45%

Sales side46%

Marketing side3%

None of these! Sharing below!4%

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Founder in IT Servicesa year ago

People team! (AKA HR) 

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Cost of RPA products24%

Lack of developers who can code RPA applications43%

Amount of customization needed to automate business processes27%

Lack of RPA code maintenance resources4%

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Content generation43%

Customer experience14%

Data & analytics 57%

Marketing operations 29%

Competitor analysis 14%

Something else (comment below)

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