Is the SDR or BDR role at your company at risk because of generative AI? What about in the sales industry as a whole?

Yes, we will likely see a reduction in SDRs/BDRs in the near future20%

No, this role is vital60%

Too early to say20%

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CSO in Softwarea year ago

The answer is "Yes", but should be yes with or without generative AI. The role is sunsetting in its value for most sales organizations. Full cycle sales reps should (and are) make a comeback as buyers become more educated and ready to buy before even connecting with a company from a sales perspective.

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