Is anyone sending 'emergency threat notifications' to customers? If so, are they classified as transactional or promotional? Trying to adhere to the CAN-SPAM Act. 

The only emergency notifications we send to students relate to campus safety and email spam.

For the emails you’re sending to be considered transactional, they must sent to customers in response to a specific event or action that occurring directly to them, and directly impacting them.

Even transactional emails must comply with certain CAN-SPAM requirements, such as including the sender's physical address, providing an unsubscribe link in the footer and make sure you do not use deceptive or misleading subject lines or content.

We try to inform customers at beginning of our relationship but not with ad hoc content.