What is the future of marketing going to look like? What science fiction-type advancements do you think we will see in our lifetimes?
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After 20 years in marketing, I've seen amazing changes. In my opinion we will face :.
AI and Big Data Soon, marketing will be real-time, adapting not just to who you are but also to what you're doing and thinking. AI will predict your needs with incredible accuracy, sometimes even before you know them.
AR and VR will probably transform how we interact with customer, moving beyond ads to immersive experiences that deepen emotional connections.
Ethical AI Transparency and responsible use of AI will be key for brands to build trust.
Quantum Computing probably will revolutionize marketing analytics, enabling insights previously thought impossible.
Sustainable Marketing : The future demands marketing be sustainable and responsible, aligning with consumers' growing concern for the environment.
My 2 cent
Simona
Future is now, and it's generic as Midjourney AI generated images.
Constantly checking on my kids, since I believe they will define the future of tech and it's use: the defined by how they would love to simplify they life with tech;
- We do clearly see the dropdown of sales roles, since users would love to explore service/product by themselves. BUT the role of customer experience has been raising a lot, you can find a sale rep in each organization, but very rarely a person who might do the proper onboarding, work with your doubts and answer properly to question. Marketing will go to it's 60s: working with clients emotions, foundational desires and architypes. I'm looking for some kind of step away from GenAI generated content, to something with immersive multiplatorm capabilitiles.
If it's about pure marketing, story is the same as now:
Marketing content consumption defined by channel and native content. So it will continue in next decade.
The “obvious” or at least the most commonly accepted trend is the adoption of AI for all things marketing, from Content Creation to Analytics & Insights and everything in between.
I also sense Marketing is becoming more sophisticated but to the expense of creativity. Everything is so formulaic these days that good (but audacious) opportunities get lost or rejected for the fear of failure.