Which data suppliers have been useful to better understand fundamentals like category size,  # of outlets, segmentation, etc? We are looking to better understand traditional trade landscape in Saudi Arabia. Nielsen has not been able to offer us TT coverage so far.

Data & AnalyticsPeer Insights
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For large-scale transformations, would you consider complementing your technology and process work with consulting focused on leadership alignment, mindset transformation, and accelerating measurable results across teams?

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For any change and transformation that marketing does invest in, what would you prioritize?

Improving the impact of the marketing organization through org model or operating models 5%

Improving the capabilities of the marketing team through recruiting net new headcount 11%

Improving marketing’s impact through investment in the development of innovation programs 21%

Improving marketing’s performance through the development of new or improved products and services 15%

Improving marketing’s performance through net new investments in data and insights8%

Improving marketing’s impact through the acquisition of net new marketing technology (e.g., operational martech, personalization engine, etc.)6%

Improving capabilities of the marketing team through investments in training and development 31%

Other, please specify1%

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Looking ahead, what do you think will be the biggest challenge IT leaders face in the next 2–3 years, and how are you preparing for it now?

Over the next 6 months, what social media channel will your marketing team be primarily focused on?

Facebook7%

Instagram20%

Tik Tok5%

X (fka Twitter) 8%

YouTube12%

Snapchat2%

Pinterest

LinkedIn43%

Other (comment below)

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I'm looking for peer review or references on EHS systems.  Specifically, we're looking at Benchmark-Gensuite and IdeagenEHSQ ( formerly ProcessMap? )