Which services or tools do you find effective for measuring brand awareness (aided and unaided) in a B2C business?

3.1k viewscircle icon1 Upvotecircle icon3 Comments
Sort by:
VP of Marketing in Softwarea year ago

Organic web traffic might give you a first indication and trend. Especially organic search for your company/brand keywords. Followers of your social channels is another one.

SVP of Marketing in Bankinga year ago

Performance of all marketing efforts. Brand awareness = better CTR.

CMOa year ago

Surveys?

Content you might like

Significant22%

Noticeable/Meaningful35%

Minimal33%

Zero10%

View Results

Inevitable3%

Highly likely14%

Somewhat likely17%

Somewhat unlikely18%

Very unlikely40%

Impossible6%

View Results