Which services or tools do you find effective for measuring brand awareness (aided and unaided) in a B2C business?

Data & AnalyticsPeer Insights
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VP of Marketing in Softwarea year ago

Organic web traffic might give you a first indication and trend. Especially organic search for your company/brand keywords. Followers of your social channels is another one.

SVP of Marketing in Bankinga year ago

Performance of all marketing efforts. Brand awareness = better CTR.

CMOa year ago

Surveys?

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