What are your top digital marketing priorities for 2024, and if you can, please be specific!

1. Server-side tagging completion 
2. First party data/cookies set up
3. Google Signals via GA4 implementation
4. Google Customer Match Implementation
5. Testing of AI-powered PPC ads

We have three very specific focus areas this year - 

1) we will finish a migration and solidify our internal associate web portal on an updated platform and then begin another assessment of how to advance that same web presence for the years to come.

2) we will license a Client Data Platform tool, prioritize our CDP use cases to take better advantage of our 1st party marketing data, begin building integration paths from source systems with clear output impact, showing quick progress for the investment

3) we will continue to assess and refine our entire tech stack, the goal being to enable more functionality for our marketers, find some efficiencies and hopefully reduce costs.