What is one marketing "game-changer" that you believe should be invested in to drastically enhance customer service?

Innovation & Emerging TrendsPeer Insights

Advanced CRMs17%

AI-powered chatbots10%

Customer feedback/analytics tools23%

Omnichannel communication platforms35%

Enhanced CX team training8%

Loyalty programs/personalized rewards

Something else (comment below)4%

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AVP of Student Experience Marketing and Communications in Educationa year ago

I'm more inclined to focus on Advanced CRMs, chatbots, customer feedback, and omnichannel. If you choose a software solution, most of these should be integrated or ready to go out of the box. They all overlap and are of equal importance.

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