In what ways are you incorporating AI into your customer journey?

Customer EngagementGenerative AI
541 viewscircle icon2 Upvotescircle icon2 Comments
Sort by:
CEO in Software2 years ago

Yes, yes and yes.  I am incorporating into every aspect of my business.  When I work with Sales and Marketing orgs. I approach it through the following framework so that you can prioritize while staying focused:

1.Time (Repeated daily or Deep work)
2.Execution (Outsourced work)
3.Annoyance (Hate Doing)
4.Knowledge (Acumen or Targeted)
5.Skills (Augment or Create) 

Lightbulb on3
CRO in Services (non-Government)2 years ago

Im seeing many revenue leaders look at ways to improve effectiveness and efficiencies of Sales Reps sales activity. What I'm hearing less about is the adoption of generative AI to improve the customer journey. I'd love to learn more from you all on what you've experienced or what you're doing.

Lightbulb on2

Content you might like

What AI investments for sales are driving meaningful value today, and why? If they’re not driving value, why not?

Read More Comments

When it comes to agentic AI solutions, are most vendor offerings you've seen so far authentic? Which tools are truly AI agents and which are just RPA/chatbots rebranded as agentic AI?

Read More Comments

What are your organization's investment plans for the next 12 months in AI?

Increase investment58%

Stay the same41%

Decrease investment1%

View Results

Gen Z is entering the workforce and many companies need to hire them. Would you consider student loan repayment assistance in addition to competitive compensation to help lure Gen Z to your organization? If not, what are you doing to hire and retain them?

Read More Comments

For Sales and Marketing, do you use Lead Scoring to highlight best leads for Sales to call? If so, what scenario best matches your approach?

We use a Marketing Automation(MA) system (Pardot, Marketo, Hubspot, etc) and score based on form fills only19%

We use MA to custom score "buying signal" page visits and video views36%

We use MA to track just opens and clicks of emails

We have a CRM custom scoring system that considers ICP (ideal customer) and CRM activity11%

We use Salesforce Einstein2%

We use lead scoring in Marketing but Sales ignores it16%

We have an Account Based approach and just call a finite list of targets no matter what their engagement is

We are considering lead scoring but not sure how to approach8%

We are not interested in lead scoring5%

What is lead scoring?

View Results