Where do you look for inspiration when creating experiential marketing campaigns? Are there any recent campaigns that come to mind?

As a B2B marketer I tr to draw inspiration from B2C campaigns. While not always a perfect fit, many marketing trends eventually cross from B2C to B2B. So why not stay ahead of the curve a bit?

Obviously there are many online campaign examples but the biggest question to ask is who is the target audience for the campaign since this will guide the direction towards the campaign itself, which websites/media outlets you'd use for the campaign host and more. ChatGPT can also provide easy search results for targeted campaigns that aims to your niche and target personas