During his five years as the first president of Yokohama DeNA BayStars, a professional baseball team, the number of audiences increased from 1.1M to 1.94M and its non-consolidated revenue doubled from 5.2B yen to 11B yen, putting it in the black.
He implemented corporate branding, community-based branding, and thorough marketing strategies, and succeeded in increasing the number of fans by launching highly entertaining campaigns developed from the customer’s viewpoint, resulting in the successful reconstruction of the loss-making organization, which was once considered impossible.
In this session, Ikeda will share his stories behind the success and talk about the customer experience paradigm shift in baseball.
Speaker bio
Guest keynote
Jun Ikeda
First president of Yokohama DeNA BayStars, Chairman of Saitama Sport Commission
After graduating from Waseda University and working at Hakuhodo and other firms, Ikeda joined DeNA in 2007.
In 2011, at the age of 35, he became the first president of the Yokohama DeNA BayStars, making him the youngest ever president of a Japanese baseball team.
During his five years as president up until 2016, he presided over some major changes, most notably the "Community Ball Park” initiative and the friendly takeover of Yokohama Stadium. Under him, the team's non-consolidated revenue doubled, putting it in the black.
After leaving the BayStars, he has advised the Japan Sports Agency, served as a special advisor to the president of Meiji University, and acted as a special trustee of J.League and the Japan Rugby Football Union.
He currently serves as chairman of the Saitama Sport Commission, which works with Saitama City to promote local sports and revitalize the local economy. He is also an outside director at OOTOYA Holdings and Nojima, and advises them and other firms and startups in the IT and gaming industries.
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In 2011, at the age of 35, he became the first president of the Yokohama DeNA BayStars, making him the youngest ever president of a Japanese baseball team.
During his five years as president up until 2016, he presided over some major changes, most notably the "Community Ball Park” initiative and the friendly takeover of Yokohama Stadium. Under him, the team's non-consolidated revenue doubled, putting it in the black.
After leaving the BayStars, he has advised the Japan Sports Agency, served as a special advisor to the president of Meiji University, and acted as a special trustee of J.League and the Japan Rugby Football Union.
He currently serves as chairman of the Saitama Sport Commission, which works with Saitama City to promote local sports and revitalize the local economy. He is also an outside director at OOTOYA Holdings and Nojima, and advises them and other firms and startups in the IT and gaming industries.
Friday, 14 February, 2020 / 09:15 AM - 10:15 AM JST