Yoshinori (Yoshi) Fujikawa
Guest keynote

Yoshinori (Yoshi) Fujikawa

Associate Vice President | Hitotsubashi University / MBA Program Director & Associate Professor | Hitotsubashi ICS
Yoshi received his BA in Economics and MA in Commerce from Hitotsubashi University in Tokyo, Japan; MBA from Harvard Business School in Boston, MA, USA; and PhD in Marketing from Pennsylvania State University in University Park, PA, USA.
Yoshi joined Hitotsubashi ICS in 2003. Prior to joining ICS, he was a Lecturer and Research Assistant at Pennsylvania State University. He also worked as Research Associate at the Mind of Market Laboratory and the Division of Research, both at Harvard Business School. His business experience includes marketing research and strategic consulting work with Olson Zaltman Associates, the inventor of the patented research method ZMET (Zaltman Metaphor Elicitation Technique).
In addition to teaching in MBA Program, Executive MBA Program, and Executive Education Programs at Hitotsubashi ICS, Yoshi has also taught as a visiting professor at EHL (Ecole Hoteliere de Lausanne), CEIBS (China Europe International Business School) (“Service Culture” Module, Hospitality EMBA Program, joint program run by EHL and CEIBS) and Seoul National University Business School (“Service Marketing” Course, Global MBA Program). He has also designed and delivered numerous immersion programs attended by students from Hitotsubashi ICS’ global network, including:
- AMERICAS: EGADE Business School (Mexico), FGV (Brazil), Berkeley Haas (USA), Columbia Business School (USA), INCAE (Costa Rica), Pontificia Universidad Cathorica de Chile (Chile), UBC Sauder School of Business (Canada), Yale School of Management (USA)
- ASIA: AIM (Philippines), CKGSB China CEO Program (China), Fudan University School of Management (China), HKUST (Hong Kong), IIM Bangalore (India), National University of Singapore Business School (Singapore), Peking University Guanghua School of Management (China), Renmin Business School (China), Seoul National University Business School (South Korea), Songkyukan University GSB (South Korea), University of Indonesia Faculty of Economics Indonesia, Xiamen University (China).
- EMEA: Berlin School of Creative Leadership (Germany), ESMT Berlin (Germany) HEC Paris (France), IE Business School (Spain), Koç Graduate School of Business (Turkey), Lagos Business School, Pan-Atlantic University (Nigeria), Technion-Israel Institute of Technology (Israel), UCD Smurfit (Ireland), University of Cape Town (Cape Town, South Africa).
Yoshi has served a number of government committees and professional institutions. His current positions include: Ministry of Economy, Trade and industry (IoT Acceleration Lab, Committee Member); Japan-US Educational Commission (Fulbright Japan Program, Committee Member); International House of Japan (Hassokai Committee, Committee Member); Adobe Systems Japan (Advisor); ARM Treasure Data (Advisor); ClipLine (Advisor), Fujitsu Open Innovation Gateway (Adviser), The Delphi Network (Advisor); Zero to One (Advisor).
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Thursday, 13 February, 2020 10:30 AM|Thursday, 13 February, 2020 11:30 AM
Guest Keynote: New Lenses on Value Creation: Management Logic in the Post-Digital Era

This session asks you to reflect on the "lenses" with which you unknowingly see the world, looking at major global trends and discussing the value-creating lenses. The objective is to find an optimal business logic in the post-digital era by wearing and removing various lenses throughout the session.
Firstly, this session will explain global changes happening every few decades with three keywords: SHIFT (the world shifting towards Service Economy), MELT (industry boundaries disappearing away), and TILT (the world’s economic center of gravity moving to the Southern Hemisphere).
Secondly, it will discuss world-leading cases of value creation in such a rapidly changing environment to understand the underlying logic through the lenses of new business theories such as SDL, Service-Dominant Logic, and MSP, Multi-sided Platform.
This session also presents emerging “post-digital” lenses such as OMO, Online Merges with Offline, which shift you from adopting online engagement premised on an offline world to adapting to an offline environment based on the online world.
Finally, you will be asked to try those SDL, MSP, and OMO lenses and find out what opportunities and issues might bring to your organization.

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