Register to build your agenda.
Guest Keynote: Leading Beyond the Buzzword Economy
Tuesday, 29 September, 2026 / 09:00 AM - 09:45 AM BST
About the Session
The 2020s are full of wild promises — blockchain, metaverse, AI — yet real progress now depends on turning hype into tangible outcomes.Every organization now lives in perpetual beta: plans expire quickly, strategies need constant remixing, and yesterday’s breakthrough becomes tomorrow’s baseline. This keynote explores the art and discipline of Futurecraft — how leaders can separate signal from noise, prototype futures instead of predicting them, and build cultures that transform uncertainty into momentum. It’s a practical framework for moving from Wow! to Whoa! to Grow! — from hype to habit, from noise to usefulness. Inspired by the ideas in How to Make AI Useful, Magnus Lindkvist reveals how to make progress itself a craft worth mastering.