Deliberately Position Yourself in the AI Era: Craft Brand, Earn Reputation
Wednesday, 23 September, 2026 / 12:00 PM - 12:30 PM BRT
About the Session
AI washed brands set an expectation for CIOs but can become liabilities and tarnish credibility, unless backed by a reputation for delivering on those promises. This session brings CIOs through a brand and reputation framework with actions and tactics to practice as they craft the brand and earn the reputation they want with intent.
