Gene Phifer

Gene Phifer

Distinguished VP Analyst
Gene Phifer is a Distinguished VP Analyst in Gartner Research & Advisory. Mr. Phifer covers customer engagement, customer experience, employee experience, user experience, digital experience and a broad array of web technologies, including web architecture, intranets, portals, digital experience platforms and web applications.
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Tuesday, December 03, 2019 09:00 AM|Tuesday, December 03, 2019 09:45 AM
Gartner Opening Keynote: Journey to the Final Decade of Applications

A diversity of perspectives creates success when applications and business ecosystems change. Stop limiting yourself to one perspective; start mixing them. Reimagine your role, experiences and technologies as apps fade away.

Thursday, December 05, 2019 10:15 AM|Thursday, December 05, 2019 11:00 AM
Use Design Thinking to Understand What Your Customer Really Needs

Design thinking is based on a simple premise, by focusing on the customer, and really understanding them, we can identify what they really need. Used this way design thinking is an important precursor to any agile project and its stories and epics. In this session we'll explore design thinking, and how organizations have used it to really understand what their customers want.

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