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Chasing Shadows: When Model Drift Misguides GTM Decisions
Monday, March 08, 2027 / 11:00 AM - 11:30 AM CST
About the Session
AI models are changing faster than most business leaders realize. Model drift quietly drives up costs and distorts customer experiences, but can also mislead product teams into making costly GTM decisions. We'll explore how unseen model drift can derail retention, trigger unnecessary messaging and product changes, and waste valuable resources. Learn to spot the warning signs, align GTM strategy and address root causes before they impact the bottom line.