Sessions / Workshop: Co-selling With Hyperscalers and the Partner Strategies for AI Service Providers
Workshop: Co-selling With Hyperscalers and the Partner Strategies for AI Service Providers
Tuesday, March 09, 2027 / 03:30 PM - 05:00 PM CST
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About the Session
Hyperscalers (AWS, Microsoft Azure, Google Cloud) and frontier AI providers are expanding into AI platforms, marketplaces and enterprise services, becoming both fierce delivery competitors and powerful indirect sales and co-sell engines. Traditional stand-alone IT consulting risks disintermediation as clients favor services linked to committed cloud spend. To thrive, service leaders must productize domain expertise into repeatable marketplace offerings while retaining direct client relationships.