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Planning: Social Media as an Emerging Trend to Predict and Shape Demand
Monday, November 02, 2026 / 03:15 PM - 03:45 PM MST
About the Session
The evolved role of social media and fast-changing customer preferences elevate the importance of tapping into digital consumer data to respond quickly and to predict and shape demand. This session will discuss emerging trends in planning driven by social media through real-life company examples of how planners harness the power of social media as new data streams to drive growth.