John-David Lovelock

John-David Lovelock

Distinguished VP Analyst
John-David Lovelock is a Research Vice President and Distinguished Analyst in the Gartner for General Managers team. Mr. Lovelock has served as Gartner's Chief Forecaster for the past 5 years.
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Tuesday, July 20, 2021 / 11:45 AM - 12:15 PM EDT
Top Strategic Business Trends for Tech Providers

COVID-19 is bringing the future forward, but unevenly. This uneven acceleration has forced CIOs to rip-up their old plans and start anew. In this session, we will review the five top strategic business priorities, how those priorities will shift spending patterns and how you can get in front of these changes.

Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
Ask the Expert: It's Not Luck — Creating an Effective Salesforce for the Future Marketplace

Behavioral marketing has driven success in consumer marketing efforts for many years, but is used less often in B2B situations. This session provides an opportunity to ask an expert about how to use Gartner’s enterprise technology adoption profiles to provide a structured model to integrate a prospect's behaviors into your B2B salesforce.

Join us to hear from Gartner experts and thought leaders.