Mark McDonald

Mark McDonald

VP Analyst
Mark McDonald, Ph.D., is a Vice President and a Gartner Fellow within the Gartner for General Managers team. Mr. McDonald is responsible for the research focused on the application of technology to business, its products and services. He is the lead author of research in the areas of digital technology, social media, the business use of advanced technologies, and enterprise transformation.

He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He appears regularly in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South By Southwest and other publications. He is currently working on the issue of innovation in management.
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Monday, May 11, 2020 / 02:15 PM - 03:00 PM PDT
Winning in the Turns by Knowing Markets From the Outside In

Turns represent new territory for tech firms, often leading them into areas outside of their current market models and customers. How do you win in a new game with new rules? You start by getting an outside-in perspective. This session provides this perspective by using Gartner tools like Peer Insights, MOM's and Peer Index Performance. Leaders will know what they need to know to win.

Wednesday, May 13, 2020 / 09:00 AM - 10:30 AM PDT
Workshop: Winning in the Turns -- Growth Workshop

This workshop explores the steps, information and decisions involved in creating a growth strategy for turning times. The workshop will feature working with Gartner data tools such as Peer Insights, Peer Performance and Market Opportunity Maps. At the end of the workshop participants will be able to assess their existing growth strategy approaches and how to enhance them with new information and techniques.

Meet the experts face to face.