Behavioral marketing has driven success in consumer marketing efforts for many years, but is used less often in B2B situations. This session provides an opportunity to ask an expert about how to use Gartner’s enterprise technology adoption profiles to provide a structured model to integrate a prospect's behaviors into your B2B salesforce.
Mark McDonald
VP Analyst
Mark McDonald, Ph.D., is a Vice President and a Gartner Fellow within the Gartner for General Managers team. Mr. McDonald is responsible for the research focused on the application of technology to business, its products and services. He is the lead author of research in the areas of digital technology, social media, the business use of advanced technologies, and enterprise transformation.
He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He appears regularly in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South By Southwest and other publications. He is currently working on the issue of innovation in management.
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He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He appears regularly in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South By Southwest and other publications. He is currently working on the issue of innovation in management.
Tuesday, July 20, 2021 / 01:30 PM - 02:00 PM EDT
Ask the Expert: It's Not Luck — Creating an Effective Salesforce for the Future Marketplace
Tuesday, July 20, 2021 / 01:30 PM - 02:15 PM EDT
Roundtable: The Future of Services in the Era of Automation and AI
The IT services market is rapidly evolving as forecasted opportunity eclipses $1.1 trillion per year in 2021. It is a dynamic market driven by new customer needs, new entrants and emerging technology. This session provides General Managers an opportunity to share experiences and learn best practices.
Tuesday, July 20, 2021 / 02:15 PM - 02:45 PM EDT
The Generative Future of High-Tech Providers
As more companies become technology companies, what is the future of high-tech? This session looks at how company expectations of high-tech disrupt the value of high-tech providers and create new high-tech business models. Attendees will receive advice on implementing new high-tech provider strategies to meet these expectations.