Speaker Bio

Mark McDonald

Mark McDonald

Distinguished VP Analyst
Mark McDonald, Ph.D., is a Vice President and a Gartner Fellow within the Gartner for General Managers team. Mr. McDonald is responsible for the research focused on the application of technology to business, its products and services. He is the lead author of research in the areas of digital technology, social media, the business use of advanced technologies, and enterprise transformation.

He is the author of "The Digital Edge" (October 2012). He is the co-author of the "The Social Organization" (2011) with Anthony Bradley and co-author with Peter Keen of "The eProcess Edge" (2000). He appears regularly in the Wall Street Journal, Computerworld, CIO Magazine, the Financial Times, South By Southwest and other publications. He is currently working on the issue of innovation in management.
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Wednesday, June 14, 2023 / 11:45 AM - 12:15 PM PDT
Leading in Uncertainty, Four Steps to Win Now and in the Future

Economic uncertainty challenges technology and service providers assumptions about growth and competitiveness. Without a way forward, leaders are left with hunkering down and waiting out the economy. This session provides a framework for turning uncertainty into action and action into results. Based on date on more than 190 companies, this session will give leaders a part forward now and for the future.

Thursday, June 15, 2023 / 02:00 PM - 03:30 PM PDT
Workshop: Defining and Applying Business Outcomes

Business outcomes are the tangible value customers seek from products or services. This workshop focuses on how technology and service providers define, apply and compete based on business outcomes. Based on customer case studies, this working session provides practical and hands-on experience working with outcomes.

Join us to hear from Gartner experts and thought leaders.