Molly Beams

Molly Beams

Sr Director Analyst
Molly Beams is a Senior Research Director on the Tech Go-To-Market Product Marketer team. Ms. Beams provides advisory services and research for technology and service providers' product marketing challenges. She focuses on issues related to modern market segmentation, adapting marketing and sales approaches accordingly, and how to incorporate differentiation throughout a marketing story.

She can be found on LinkedIn and Twitter (@MollyBeams).
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Wednesday, July 21, 2021 / 01:30 PM - 02:15 PM EDT
Workshop: Sharpen Your Differentiation

Differentiation is the most fundamental aspect of an effective message. This workshop will provide the steps to help you identify what truly differentiates you, and how to adapt those to appeal to the nuanced needs of your target segments and buying team members.

Wednesday, July 21, 2021 / 03:00 PM - 03:30 PM EDT
Marketing to Support the Continuous Product Launch

Within an increasingly dynamic market, providers must continuously stay a step ahead of buyer needs and the alternatives. To serve this need, product launches are evolving: portfolio modules have their own timing and SaaS release cycles are accelerating. In this session, we will discuss how promoting new features is now a continuous act and how to drive an effective product launch in this environment.

Join us to hear from Gartner experts and thought leaders.