How do you avoid the 'uncanny valley' feeling in your marketing content when using GenAI?

Indeed, use AI for input and creative ideas. And use that yourself to put the final text together.

Text: use a 4 steps approach for writing content, with 1) being optional (i.e. only if needed)
1) use genAI to get ideas
2) write a flow/bullet points/core ideas yourself
3) ask GenAI to write the text from those
4) reread and manually edit, often no more than 5-15% is enough if 2) is good.

Note: I found that GenAI works quite well in 3) when teh input for 2) is an existing ebook or brochure.

Image: 
- Avoid people in the image
- Meta image gen is better than Copilot/Dall-E when you do need people.