Agenda: Gartner Symposium/ITxpo 2012 | CIO and IT Leader Conference

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Strategic Initiatives

The 2012 Strategic Initiatives track will help CIOs and IT leaders take advantage of the myriad opportunities that lie ahead. This year, the Nexus of Forces provides a backdrop for some of Gartner’s most cutting-edge advice, including advanced insight into the convergence of social, mobile, cloud, and information. In this track, we will lay out emerging business scenarios and explore the strategies and mechanics required to drive towards those outcomes. Attendees will learn how to achieve more effective focus, how to harness the power of connections to broaden that focus, and how to lead more effectively into a landscape of tremendous opportunity.

Sessions

Workshop: Designing, Building, Budgeting and Staffing for Social Media and Social CRM Projects (Pre-registration required. End-users only)

22 October, 2012 (11:15 AM - 12:45 PM)

Why is it so hard for IT to talk to the social media team about goals, tactics and technologies for social CRM projects? Over 70% of the global Internet population is on social networks. In this workshop, we propose tactics for your approach to social CRM and how to tangibly demonstrate a return on investment. -How can IT and marketing (and/or customer support) work together to design a social CRM strategy? -What is the best way to calculate staffing and budgeting requirements for a social media initiative targeted at the customer? -What are the key technologies and KPIs to build a world-class social CRM competency?

Workshop: Reinventing the Service Desk (Pre-registration required. End-users only)

22 October, 2012 (11:15 AM - 12:45 PM)

IT support teams are fading in relevance; few contribute as business partners. The nexus of forces makes traditional approaches obsolete. This workshop introduces the business productivity teams (BPTs) concept as an alternative, and uses exercises to gather participant thoughts on potential use of BPTs to increase collaboration and innovation. -What is the future of the current service desk model -How can the service desk be reinvented to foster IT/business collaboration/innovation? -What approaches would best drive the transformation?

Workshop: Visual Strategic Planning at the Speed of Internet (Pre-registration required. End-users only)

22 October, 2012 (11:15 AM - 12:45 PM)

We work through five activities, from scenarios to strategic technology maps, that can be combined in different ways into a half- or full-day workshop with relevant stakeholders and still produce a strategic road map at the end. This highly collaborative and visual method allows quick progress in strategic planning and leaves the organization with a “common memory” in the form of a few PowerPoint slides. -How to avoid producing a dust collector strategic document? -How to get the most out of key strategic stakeholders in a few hours? -How to visualize and communicate strategic intent?

Guest Case Study: Slaying the Software Development Zombie

22 October, 2012 (2:00 PM - 3:00 PM)

Information Technology used to be – rightfully – blamed for many of the VA’s organizational failures. By rebooting the software development organization, IT at VA has become accountable, agile, and customer-focused. VA now delivers on 89% of its delivery commitments and is driving the transformation of the Department. This session explains how any organization can learn from VA’s success to become the lynchpin for success instead of a constant point of failure.

The Nexus of Forces Scenario

22 October, 2012 (2:00 PM - 3:00 PM)

This session examines the convergence of social, mobile, cloud and information and its impact on business and technology. Here we established the baseline for the Strategic Initiatives track and other nexus content. -What new business opportunities are arising from the nexus of forces? -What challenges are facing organizations wanting to take advantage of the nexus of forces? -What are the architecture, strategic and career implications and new paradigms?

Why Digital Marketing Is Going to Rock Your World (or Commoditize You)!

22 October, 2012 (2:00 PM - 3:00 PM)

Digital marketing is not just another channel to reach customers; it is the future of marketing and how your organization will reach customers, enter new markets and understand your customers wants and needs. Digital marketing requires an understanding of new information- centric technology, cloud, mobile and social. -What is your role in digital marketing? -What are the risks if you ignore digital marketing? -What are the new skills/technologies required in digital marketing? -How do you ensure that your company and IT are leaders in digital marketing activities and technologies?

Workshop: Mobility and Security — Meeting Business Needs (Pre-registration required. End-users only)

22 October, 2012 (2:00 PM - 3:30 PM)

At the root of the mobile strategy is the information users need and for which the enterprise needs to manage the risk of disclosure. Ownership of the devices adds another dimension to the problem as users force enterprises into a BYOD policy. This talk will examine the conflicts and tradeoffs between security and other use case requirements along with decision logic to help navigate through them. - How do we architect for employee-owned devices (BYOD or consumerization)? - How do we protect information on mobile devices? - How do we architect the security environment for endpoint independence and consumerization?

Workshop: Workshop: Surviving the Nexus of Forces — Career Skills for IT Staff (Pre-registration required. End-users only. Limit 2 workshop per attendee.)

22 October, 2012 (2:00 PM - 3:30 PM)

The nexus of cloud, social, mobile and information has profound changes for how businesses operate. What about the impact to IT jobs? As IT work gets integrated into business areas, or is cloud sourced, what’s left for the rest of enterprise IT? The role of IT, hiring, managing and motivating personnel will change. What’s the impact to skill sets and work practices? How do you prepare? - What does the future of IT work look like? - As a practitioner, what can I do to prepare for my future job? - How can I help my organization through this IT work transition?

The Cloud Computing Scenario: Shaking the Foundations of Business, Technology and People

22 October, 2012 (5:00 PM - 6:00 PM)

As one of the primary forces changing IT and business, cloud computing alters how solutions are delivered and acquired, and affects everything from technology to finances to jobs. It will change the strategies of businesses and IT in both good and bad ways. This presentation examines the state of cloud computing, the risks and the trends that drive it to the next level of maturity and impact. - How will cloud computing shape IT and business decisions over the next five years? - What trends and risks will impact users of cloud computing most significantly? - What vendors, markets and industries will be transformed by the cloud-computing phenomenon?

Workshop: Mobility – Making Unstructured Work More Effective (Pre-registration required. End-users only)

22 October, 2012 (5:00 PM - 6:30 PM)

Mobile devices are used for communication, collaboration, content and social (3CS) tasks in more locations, at all hours, and based on an individual’s needs. This presentation examines the impact that mobile devices are having on 3CS, and offers a framework for assessing how and when to use mobile devices to increase productivity. - How are individuals using a composite device to perform 3CS tasks? - Which applications and tasks are especially suited to mobile?

Ask the Analyst: Welcome to the Era of the Personal Cloud

23 October, 2012 (8:00 AM - 8:30 AM)

The era of the PC is closing and a new era emerging: the personal cloud. This shift will fundamentally change the way users think about and use technology on a daily basis, and as a result impact how all organizations must approach the delivery of applications and services to users both internally and externally. - How is the personal computer giving way to the personal cloud? - How will the personal cloud will evolve? - What steps should enterprises and vendors be taking to prepare for the personal cloud?

Roundtable: The Future of Communications Systems and Services (Pre-registration required. End-users only. Limit 2 per attendee)

23 October, 2012 (8:00 AM - 9:00 AM)

Emergent communications and collaborations models are radically transforming the workplace. Mobile, cloud and social capabilities represent new opportunities — and disruptive threats — to the way IT delivers services intended to spur collaboration and lower cost. This session gives an overview of the most important initiatives and strategies for IT leaders. - What new communications technologies will be most disruptive in the workplace? - What user services does IT need to provide? - What skills and organizational structures will be required in the network organization?

Roundtable: Where Do You Stand in the Google vs. Microsoft Cloud Office System Continuum? (Pre-registration required. End-users only. Limit 2 per attendee)

23 October, 2012 (8:00 AM - 9:00 AM)

This session will be a hands-on follow on to the session Cloud-Based Office Systems: Google vs. Microsoft where participants will discuss where they stand on key decision indicators presented in that session.

To the Point: Communicating Analytics to a Business Audience

23 October, 2012 (8:00 AM - 8:30 AM)

This presentation describes how provisioning best-in-class analytical capabilities such as planning, reporting, analysis, forecasting, collaborative decision-making and data discovery can be applied to key transformational business initiatives. - How can CIOs and IT leaders work with business leaders to deliver information consistency and agility? - Which analytical capabilities deliver the most value to the business? - Which critical analytical techniques can be applied across industries?

To the Point: Beyond the Social Network, Preparing for the Enterprise Social Graph

23 October, 2012 (8:30 AM - 9:00 AM)

Enterprise social networks (ESNs) have gone beyond being simple Facebook-like clones. They now aggregate business application events and provide a social layer for resolving process exceptions and stimulating other forms of conversation. More importantly, ESNs can also be the foundation of a powerful social graph that consolidates this semantically rich business application information. - How are business applications starting to leverage enterprise social networks? - Why are ESNs both a data management and productivity opportunity? - How can the enterprise social graph compete with or complement enterprise search?

To the Point: Cloud Computing in the Real World

23 October, 2012 (8:30 AM - 9:00 AM)

Cloud computing is rapidly moving into the mainstream, with leading-edge organizations discovering where it can deliver value. Even more importantly, these organizations are discovering the potential pitfalls and establishing the best practices for exploiting cloud computing. This session brings together lessons learned from a number of early adopters. - What are the best practice approaches for safely exploiting external cloud services? - What are the pitfalls with cloud computing and how can they be avoided? - Is private cloud computing really the best model for next generation data centers and internal applications?

To the Point: Getting on the Wrong Side of Big Data and Big Algorithms — The Emerging Tyranny of Hyperpersonalization

23 October, 2012 (8:30 AM - 9:00 AM)

The vision of context-aware computing is coming to pass. Computing systems aggregate disjoint bits of data at unprecedented scale, and connect the dots to deliver highly effective, hyper-personalized experiences and services. There are many potential positive outcomes. However, there are also unintended consequences that can have negative social and business consequences.

Cloud Services Brokerage: How Intermediation Is Lowering Barriers to Cloud Adoption

23 October, 2012 (9:30 AM - 10:30 AM)

With increasing cloud computing adoption, more companies face commercial and technical complexities of dealing with multiple cloud providers. This session defines cloud services brokerage — the IT services intermediation role between cloud providers and consumers — along with an overview of the market, and decision frameworks for when to consider and how to evaluate CSB. - What is cloud services brokerage and what is its role in cloud computing? - When should companies use cloud services brokerage? - Which providers will succeed in cloud services brokerages?

E-Mail in the Cloud: Myth and Reality

23 October, 2012 (2:00 PM - 3:00 PM)

Most organizations are contemplating moving email to the cloud. Attracted by low subscription rates and vendor assurances of maturity, moving email to the cloud appears to be an easy decision to make. But email is also a mission-critical service with daunting complexity. Organizations need to have a deep understanding of the real-world experience with cloud email—including economics, migrations and operations – before deciding to make the move. - What are the market dynamics making e-mail in the cloud a viable option, how will it evolve, and what are the decision-making criteria? - What are the vendor dynamics, hidden costs and options, and real-world experiences with the cloud? - What are the "gotchas" associated with cloud e-mail, and how can organizations be best prepared for the transition to cloud e-mail?

Guest Case Study: Revolutionized Marketing With Big Data and Analytics

23 October, 2012 (2:00 PM - 3:00 PM)

This session features a short presentation by Eric Williams, the recently retired CIO of Catalina Marketing. Williams built one of the world’s largest data warehouses with more than 3.4 petabyes of data and drove the creation of analytics to service marketing needs of major retailers such as Target. His presentation is followed by a Q&A with Avivah Litan and the audience. -What are the challenges and opportunities of multichannel offer engines? -What ROI can be demonstrated using context-aware computing? -Where are the issues and challenges with managing big data and ETL processes?

Hybrid IT: The New IT Operating Model for the Cloud Era

23 October, 2012 (2:00 PM - 3:00 PM)

We live in the cloud era, but IT still operates in a traditional IT model. To adopt cloud computing, IT operational models much change. IT must become the broker using a hybrid IT model. -What risks and benefits does cloud computing pose? -Why are consumers sidestepping IT to procure cloud and mobile services? -How must IT change the way they operate to accommodate, protect and serve their customers as they adopt cloud computing?

Ask the Analyst: The Role of Social in the Nexus

24 October, 2012 (8:00 AM - 8:30 AM)

While the other nexus forces (mobile, cloud and information) are largely technical in nature, social appeals to individuals, providing the reasons why people are attracted to and excited by the changes the combination of these forces can bring. This presentation explores how social software supports the other three forces, and is in turn strengthened by them. -What is the role of social software in the nexus? -Why do mobile, cloud and information initiatives need social elements?

To the Point: How Mobile Changes Everything and What to Do About It

24 October, 2012 (8:00 AM - 8:30 AM)

Mobile is the CIO’s No. 2 tech priority for 2012. It’s triggered a revolution in assumptions about user facing systems, interfaces, ownership, governance, risk, app design and delivery, security, management, support, HR, compensation, procurement, payment and audit strategies. We also look at mobile content creation, and impacts on knowledge infrastructure and collaboration. -How has mobile technology changed the way people work? -What new mobile-related breakthroughs do we expect enterprises will encounter through 2017? -What should IT prepare for all these coming changes?

To the Point: Should Social Media Be Enterprise or Personal Tools?

24 October, 2012 (8:00 AM - 8:30 AM)

As government organizations deploy social tools to pursue enterprise purposes, they realize that employees already use different social tools for personal and work-related purposes. This session explores whether the best approach to support an enterprise purpose is to replace, integrate or leverage personal social tools, as well as the main principles for a sustainable employee-centric workplace. -What are the key challenges for enterprise social media strategies in government? -How should social media policies and guidelines evolve to better blend corporate and personal tools and use cases?

Workshop: Mobility and Security — Meeting Business Needs (Pre-registration Required. End-users only)

24 October, 2012 (8:00 AM - 9:30 AM)

At the root of the mobile strategy is the information users need and for which the enterprise needs to manage the risk of disclosure. Ownership of the devices adds another dimension to the problem as users force enterprises into a BYOD policy. This talk examines the conflicts and trade-offs between security and other use case requirements, along with decision logic to help navigate through them. -How do we architect for employee-owned devices (BYOD or consumerization)? -How do we protect information on mobile devices? -How do we architect the security environment for endpoint independence and consumerization?

To the Point: Field Research Findings — How Is IT Adapting to Enterprise Social Software?

24 October, 2012 (8:30 AM - 9:00 AM)

There's more pressure on IT to deliver effective collaboration environments given the growing popularity of Facebook and the emergence of cloud options. Learn about the findings of a field research project that interviewed more than 20 enterprise IT organizations, discussing how they are adapting to the changing collaboration and social software landscape. -What impact does IT consumerization have on expectations for social software? -What are the organizational and adoption challenges of social software? -What is IT’s opinion of the enterprise social software market?

To the Point: 'Nexus Rats' — What Our Minecraft Server Will Teach You About the Workers of 2020

24 October, 2012 (8:30 AM - 9:00 AM)

One analyst ran a Minecraft server for his son; another invited his son and a bunch of kids from the school. The result? Some heroism, some hacking, and a lot of lessons about cloud, mobile and social technologies. Learn what to watch for in your coming generation of workers based on a game they play — and the way they game you.

How Cloud, Mobile, Social and Big Data Transform Enterprise Application Architecture

24 October, 2012 (10:45 AM - 11:45 AM)

Service-oriented architecture (SOA) has become a common practice for software development, but modern application requirements are pushing this familiar architectural model to new frontiers. Modern business applications must embrace and leverage the opportunities afforded by cloud, social, mobile and information innovations. IT practitioners’ software architecture practices must adjust to the new imperatives or fall behind and face replacement. - What are the currently prevailing architecture principles for business software? - How will Social, Mobile, Information and Cloud drive changes to the now-prevailing architectural practices? - What will the state of the art application architecture look like by 2015?

Licensing and Deploying Microsoft Office 365

24 October, 2012 (10:45 AM - 11:45 AM)

Every organization is being bombarded by Microsoft to move to its collaboration cloud. Microsoft makes it sound fast, easy and cheap, but reality is something wildly different. We present on the profound licensing implications and real-world experience of Office 365. Attendees leave with in-depth knowledge, allowing them to make a far more informed decision on this critical topic. -What are the gotchas in Office 365 licensing? -What are the primary considerations in deciding to move to Office 365? -What is the real-world experience in moving to, and operating, Office 365?

Be the Edge Your Company Needs to Compete in Today’s Complex Global Economy

24 October, 2012 (1:30 PM - 2:30 PM)

The ever-growing complexity of our global financial system demands IT organizations be more than competent. We need to give our companies an edge, a competitive advantage, in our efforts to help our customers succeed financially and increase wallet share. At Wells Fargo, we have quantified the competitive advantage our Technology and Operations Group provides into three key principles: excellence in fundamentals, integrated partnerships, and talented, engaged team members. These elements working together allow our business groups to offer services that drive greater customer engagement, loyalty, and satisfaction.

Windows, SaaS and Mobile: Bridging the Divide

24 October, 2012 (1:30 PM - 2:30 PM)

Workspace aggregators are an emerging technology that connects users to applications and data from a variety of sources, including virtual desktops, server-based computing, software as a service (SaaS) and mobile. This session looks beyond the hype and offers insights into how organizations can bridge the divide between traditional and modern apps, while providing a seamless user experience. - How do you build a strategy for seamlessly managing both Windows and SaaS applications? - How can users access their entire workspace from a single app? - Who are the vendors in this new market and how do they differentiate?

Cloud Computing Powered by Platform as a Service

25 October, 2012 (8:00 AM - 9:00 AM)

Cloud computing is part of strategic planning of every IT organization. Platform as a service is the way to build innovative and differentiated cloud solutions. -How will platform as a service evolve to best serve users' business requirements? -How will vendors compete for leadership in the cloud platform markets? -What will be the users' best practices in using PaaS to build modern software solutions?

Designing New Office Workspaces for the Year 2020

25 October, 2012 (8:00 AM - 9:00 AM)

New Gartner research on design of offices and larger facilities given changes in technology and work styles expected by 2020. Includes mobility, hoteling, smart and secure buildings, environmental and privacy issues, the Personal Cloud, collaboration, pervasive smart devices, wireless everything (except power), robotics, new UIs, the twilight of VOIP, changing workforce dynamics and more. - How will the places we work in influence how effectively we work? - What technology trends will have the biggest impact on workspace design? - How should changes in the nature and culture of work influence workspace design?

Roundtable: Nexus Brainstorm — What Are Your Opportunities? (Pre-registration required. End-users only. Limit 2 per attendee)

25 October, 2012 (8:00 AM - 9:00 AM)

This analyst-user roundtable fosters discussion about emerging opportunities arising from the combination of social, mobile, cloud and information as discussed in the Symposium keynote. -How do I harness nexus forces for business purposes?

Roundtable: The Case of the Disappearing IT Job — How the Nexus of Forces Will Change What You Do for a Living (Pre-registration required. End-users only. Limit 2 per attendee)

25 October, 2012 (8:00 AM - 9:00 AM)

The nexus of cloud, social, mobile and information has profound changes for how businesses operate. What about the impact to IT jobs? As IT work gets integrated into business areas, or is cloud sourced, what’s left for the rest of enterprise IT? The role of IT, hiring, managing and motivating personnel will change. What’s the impact to skill sets, and work practices? How do you prepare? -What does the future of IT work look like? -As a practitioner, what can I do to prepare for my future job? -How can I help my organization through this IT work transition?

Town Hall: The Cloud Computing Scenario: Shaking the Foundations of Business, Technology and People

25 October, 2012 (9:30 AM - 10:30 AM)

As one of the primary forces changing IT and business, cloud computing alters how solutions are delivered and acquired, and affects everything from technology to finances to jobs. It will change the strategies of businesses and IT in both good and bad ways. This presentation examines the state of cloud computing, the risks and the trends that drive it to the next level of maturity and impact. -How will cloud computing shape IT and business decisions over the next five years? -What trends and risks will impact users of cloud computing most significantly? -What vendors, markets and industries will be transformed by the cloud-computing phenomenon?

To the Point: Amazon in the Nexus and Its Impact on Your Future

25 October, 2012 (10:00 AM - 10:30 AM)

Amazon Web services' cloud computing infrastructure and platform as a service offerings are creating a new paradigm for data centers and application architecture. We focus on how these new approaches will influence both business and IT leaders, shape future enterprise architecture and disrupt the existing vendor landscape. Where does Amazon Web services stand today? How will disruptions led by Amazon affect established vendors such as VMware, Microsoft and Oracle? How will Amazon and similar cloud computing vendors affect enterprise strategies?

Cloud Law and Order: The Sticking Point to Cloud Adoption

25 October, 2012 (11:00 AM - 12:00 PM)

Although cloud computing adoption continues to grow, many customers are stymied by the terms, conditions, SLA and legal issues surrounding cloud providers. In this session, customers learn the common issues with cloud providers and what conditions must be considered for IT adoption. How do I get favorable service terms so that I can host critical applications with a CSP? Who is responsible for cloud outages or data leakage or loss of compliance? Are cloud terms and conditions negotiable? If so, what should I negotiate?

Gamification 2020: What Is the Future of Gamification?

25 October, 2012 (11:00 AM - 12:00 PM)

Gamification has been evolving over the past few years, but is far from maturing. The trajectory for gamification is changing continually, but in this presentation Gartner presents some likely scenarios for the future of gamification as the discipline evolves over the next few years. What trends are driving gamification? What are the major discontinuities that gamification will cause? How can you participate in or prepare for the changes that are coming?