Technology is now a strategic growth engine, not just an operational tool. Forward-thinking CFOs are moving beyond outdated metrics and embracing outcome-driven metrics (ODMs) to measure technology’s true business impact. This session presents a framework for CFOs to quantify the real value of tech investments. Learn how ODMs reveal financial returns and key intangible benefits like brand reputation, employee engagement and innovation that drive competitive advantage. Equip yourself with the insights and tools to ensure every dollar delivers measurable outcomes aligned with your organization’s most important priorities.