Sally Parker

Sally Parker

Sr Director Analyst
Sally Parker is a Research Director in Gartner's Data & Analytics CDO Leadership team. Areas of coverage include best practices in Governance, fostering a Data-Driven culture, Data & Analytics Strategies, and MDM. Ms. Parker has a keen interest in Privacy & Trust. Before her current position, she worked as an Executive Partner in Gartner's Executive Programs working 1-1 with Gartner's CIO/CISO clients.
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Monday, 09 May, 2022 / 11:00 AM - 11:30 AM BST
The Foundations and Essentials of Master Data Management

This session explains the foundational concepts for the discipline of master data management. What is master data and why is it important? What are the business benefits? What are the discipline and technology components of a successful program and what are the future trends for MDM?

Join us to hear from Gartner experts and thought leaders.