Akif Khan

Akif Khan

Sr Director Analyst
Akif Khan, Ph.D., is a Senior Director within Gartner Research focused on payment fraud within digital commerce and banking, and on consumer identity proofing. Dr. Khan's areas of expertise include fraud prevention using both rules-based and machine learning systems, behavioral biometrics, device identification and bot mitigation, in addition to traditional and evolving techniques to validate a consumer identity in digital interactions. He also advises clients on prevention of fraud via account takeover. His expertise in payment fraud applies across multiple payment mechanisms, involving traditional credit/debit cards, so-called alternative payment methods, loyalty points and blockchain-based payment systems.
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Thursday, 12 March, 2020 04:30 PM|Thursday, 12 March, 2020 05:00 PM
Enabling the Customer Experience With Fraud Management

Consumers have unrelenting expectations for smooth and friction-free experiences when dealing with retailers and financial institutions. This is often at odds with the various antifraud mechanisms that security leaders have implemented. A new approach is required to reduce tension between CX and fraud management, and instead blend a spectrum of technologies to deliver the fluid experience that most customers want and deserve.

Friday, 13 March, 2020 10:45 AM|Friday, 13 March, 2020 11:30 AM
Ask the Expert: How Can You Validate Consumer Identity?

Carrying out identity proofing of consumers in B2C interactions remains a constant challenge, with uses cases ranging from account sign-up to meeting industry regulation. The pressure in digital channels to maintain a competitive, smooth CX during this process adds further complexity. Find out what options are available and how best they can be deployed for your business.

Friday, 13 March, 2020 02:30 PM|Friday, 13 March, 2020 03:15 PM
Building a B2C Identity Proofing Strategy

Authenticating the identity of new users in the B2C environment is a significant business challenge.A range of techniques are available - checking against credit data; looking up in public records; checking social media history; authenticating government ID plus selfie. What vendors and capabilities exist in this space, and how can they be weaved together to give an assurance of identity appropriate to different use cases?

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