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Ask the Analyst: AI Sourcing Strategies
Monday, 11 May, 2026 / 11:00 AM - 11:45 AM BST
About the Session
When it comes to sourcing AI capabilities, marketers face a confusing array of choices: stick with the hyper-scalers? Choose an established marketing cloud? A new AI-first solution? An agency platform? This session will offer practical guidance, tailored to participants' questions.