The World’s Most Important Gathering of CMOs and Marketing Executives™

18 – 20 May 2020 | London, U.K.

Are you ready to master your marketing leadership and power a world-class strategy?

Join over 300+ of your marketing peers and be part of an exclusive unparalleled program designed for CMOs and their leadership teams. You'll gain insights into a range of topics,  from customer experience to exploring emergeing trends and technologies to fuel your marketing strategy.

Gartner Marketing Symposium/XpoTM 2020 is the place to hone your leadership skills, refine your marketing strategies and find innovative solutions to power your marketing team. 

Navigating Change

Examine the opportunities and challenges emerging for marketers today as industries are evolving or declining, audiences are polarizing and global market considerations have never been more relevant.

Marketing Leadership

Transform your thinking and discover new approaches for each level of leadership. Access insights and data to shepherd your brand through complex shifts in culture, talent and technology.

Meaningful Networking

Interact with your esteemed peers to gain firsthand insight from those facing challenges similar to yours and meet face to face with subject matter experts behind the latest marketing research. 

The Gartner difference

Gartner is the world’s leading research and advisory company. We equip leaders and their teams in every major business function with the indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. Across every industry and enterprise size, Gartner provides the expertise needed to tackle your key initiatives, stay ahead of competition and grow your organization’s value.

Gartner Marketing Symposium/Xpo™ at a glance

Network with

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attendees

Evaluate

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exhibitors

Engage with

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Gartner experts

Learn from

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research-driven sessions

Join a community of CMOs and marketing leaders

Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for:

  • CMOs and marketing leaders striving to communicate marketing vision and strategy, and lead with confidence
  • Marketing insights and strategy leaders wanting to gain critical insights to navigate global/local market changes and socioeconomic shifts
  • Marketing operations leaders leveraging marketing data and analytics to measure success, evaluate the martech landscape and identify the solutions that support the marketing organization
  • B2B marketing leaders focused on identifying platforms and tools to influence B2B buying, engagement and growth

Tracks at a Glance

Our topic-focused agenda will cover challenges most critical to CMOs and their leadership teams. As we continue to finalize the 2020 agenda, preview some of the featured topics that will be covered at Marketing Symposium/Xpo™ 2020.

Lead and Innovate in Marketing

Strategizing, communicating and executing your vision as a marketing leader is critical and increasingly complex. Through Gartner experts and innovative ideas from industry leaders, we’ll inspire you to bring your innovations to life and deliver results for your brand.

Inform Decision Making With Insights, Data & Analytics

Marketing leaders must leverage customer data and insights about their needs, expectations and perceptions to develop, deliver and support critical decisions. Understand cultural and economic shifts and how they will impact your future customers’ behavior.

Deliver Exceptional Customer Experiences

Savvy brands recognize that they’re only as good as their customers’ last, best customer experience. We’ll give you the insight and tools to become truly customer-centric.

Explore Emerging trends and Technology

The fragmented martech vendor landscape is changing rapidly. Marketers must stay ahead of the curve on emerging technologies while getting the most out of existing partnerships. We’ll help you stay ahead of the competition through marketing technology leadership.

Orchestrate Channels to Drive Results

Explore how to orchestrate advertising, marketing and commerce activities to drive business outcomes.

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