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Transform Buyer Personas With Analytics to Uncover What Truly Drives Engagement
Monday, 11 May, 2026 / 04:00 PM - 04:30 PM BST
About the Session
Product marketing, demand generation and sales often develop separate buyer personas based on static and hypothetical data that do not reflect actual buying behaviors. Join this session to learn how to use analytics to define shared personas that represent "real-world" buying groups and the behaviors of decision-makers and influencers, streamlining GTM efforts throughout the buying journey.