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Why Inspiration Isn’t Enough: A Smarter Way to Drive Internal Brand Buy-In
Monday, 11 May, 2026 / 12:30 PM - 01:00 PM BST
About the Session
CMOs often assume emotional connection drives internal brand activation — but new data proves inspiration alone isn’t enough. This session reveals why that approach fails and how leading CMOs use structured, cross-functional strategies to embed lasting brand adoption. Whether launching, refreshing or deepening brand engagement and alignment, learn what truly works.
Speakers