Sessions / Human-Centered Brands Are the New Challengers CMOs Can’t Ignore
Human-Centered Brands Are the New Challengers CMOs Can’t Ignore
Tuesday, 12 May, 2026 / 03:30 PM - 04:00 PM BST
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About the Session
Creator-led and human-centered brands reveal a new growth model rooted in identity, authenticity and engagement. As AI intermediates discovery and accelerates commoditization, brand trust and advocacy become the moat. Join this session to learn how to activate human connection, rethink brand elasticity and govern intentional human touchpoints—without falling into the hyper-personalization trap.