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Signature Series: Humans, Machines and the Marketing Org: How AI Rewrites Roles, Workflows and Culture
Monday, 11 May, 2026 / 12:30 PM - 01:00 PM BST
About the Session
Generative and agentic AI will not merely automate marketing tasks — they will reconstruct the marketing organization itself. Once defined by discrete roles, workflows and channel silos, marketing will evolve into an adaptive ecosystem of humans and intelligent systems — constantly learning, collaborating and co-creating. Learn how B2B and B2C CMOs will have to rearchitect marketing.
Speakers