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CMO Circle Workshop: Learn How to Articulate AI Value for Buyers From Initial Purchase Through Expansion
Tuesday, 12 May, 2026 / 10:30 AM - 12:00 PM BST
About the Session
With a confusing array of AI capabilities and applications continually speeding to market, product marketers must support GTM and growth by differentiating offerings and articulating their value for new buyers and existing customers. This workshop will provide tools and techniques for creating value stories, formulating economic value and value realization programs and developing business cases.