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Executive Story: Driving Long Term Enterprise Value in B2B Marketing
Monday, 11 May, 2026 / 12:30 PM - 01:00 PM BST
About the Session
Join David Green from ICON for a candid executive conversation on what it takes to deliver real results in marketing today. Drawing from hands-on experience, David will share practical insights on setting priorities, aligning teams, and overcoming everyday challenges.This session is designed for marketing leaders who need to grapple with cultural impediments, budget and resource constraints, yet drive meaningful outcomes for their organizations.