Sessions / Bynder: Asset Centralisation to Brand Enablement — Standard Chartered’s DAM Maturity Journey
Bynder: Asset Centralisation to Brand Enablement — Standard Chartered’s DAM Maturity Journey
Tuesday, 12 May, 2026 / 11:15 AM - 11:45 AM BST
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About the Session
Join us to discover how and why Standard Chartered evolved from asset centralisation to brand enablement with Bynder. Learn how they progressed from fragmented tools to a unified ecosystem, and the strategic role of governance, integration, and AI in driving impact across global marketing teams. This case study highlights measurable outcomes, including sustained enterprise adoption, scalable governance, and increased operational efficiency.