Sessions / Alembic: Moving From Correlation to Confident Action Using Causal AI
Alembic: Moving From Correlation to Confident Action Using Causal AI
Monday, 11 May, 2026 / 03:15 PM - 03:45 PM BST
Share
About the Session
In this session, we’ll explore how Causal AI helps marketers move beyond attribution and correlation to identify the true drivers of revenue. A Fortune 500 Airline using Alembic linked $30 million in sales via a real-time Causal AI graph to a major sponsored sporting event, quickly automating reporting and showing results to executives for a major decision on sponsorship renewal.