Sessions / Atlassian: How Human + AI Collaboration is Reshaping Modern Marketing
Atlassian: How Human + AI Collaboration is Reshaping Modern Marketing
Monday, 11 May, 2026 / 03:15 PM - 03:45 PM BST
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About the Session
What separates incremental AI gains from real impact? It’s how marketing work gets redesigned around it. Learn how leading teams embed AI into daily work, drawing on Atlassian’s transformation and customer lessons. See how leaders are reimagining planning, campaigns, and decision-making to boost speed and adaptability. The session also covers the cultural changes needed to build trust, foster experimentation, and reset team expectations.