Sessions / Canva: Why Direction Matters: How AI-Powered Marketing Teams Win on Vision, Not Volume
Canva: Why Direction Matters: How AI-Powered Marketing Teams Win on Vision, Not Volume
Monday, 11 May, 2026 / 11:45 AM - 12:15 PM BST
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About the Session
Emma Robinson, Head of Marketing B2B at Canva, and Lisa Pribik, Marketing Director at RE/MAX Europe, explore what separates high-performing AI-powered marketing teams from those drowning in output. The answer is not better prompts; it is better direction. Drawing on real examples, they will share a practical framework for moving your team from AI experimentation to a connected, intentional system, with human judgement at the centre.