Sessions / Demandbase: From Experimentation to Transformation — How Randstad is Reimagining GTM with AI
Demandbase: From Experimentation to Transformation — How Randstad is Reimagining GTM with AI
Monday, 11 May, 2026 / 03:15 PM - 03:45 PM BST
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About the Session
AI is everywhere, but most teams are still experimenting. In this session, Randstad Enterprise shares how they’re thinking about embedding AI into their GTM today—across buying group identification, account prioritization, and sales follow-up. You'll learn how AI can fit into existing workflows and will walk away with practical use cases to apply AI in your own strategy without overhauling your entire GTM.