Sessions / Storyteq: Building AI Success — Why Strong Foundations Matter More Than Ever
Storyteq: Building AI Success — Why Strong Foundations Matter More Than Ever
Monday, 11 May, 2026 / 11:45 AM - 12:15 PM BST
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About the Session
In an era of agentic AI and increasing content demands, brands risk adopting generative and agentic tools without the right foundations. Through a six-year collaborative journey between Haleon and Storyteq, we show how incrementally building strong CMP and DAM foundations created the clean, governed data essential for powering AI. We’ll share real-world lessons from a regulated industry and show how to move beyond hype for sustainable AI success.