Sessions / Optimizely: From Foundation to Momentum: Building, Breaking, and Figuring it out with Mott MacDonald
Optimizely: From Foundation to Momentum: Building, Breaking, and Figuring it out with Mott MacDonald
Monday, 11 May, 2026 / 11:45 AM - 12:15 PM BST
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About the Session
Every marketing & digital leader right now is navigating the same reality. And nobody has it fully figured out. In this session, Tara Corey, CMO at Optimizely, and Dave Ritchie, Head of Marketing Engagement at Mott MacDonald, discuss how the right foundation can change what’s possible. The takeaway: you don't need to have it all figured out to start. Incremental use cases create traction. And the right foundation determines how fast they compound.