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LeanData: The GTM Multiplier — Using Intelligent Orchestration to Close More, Faster
Monday, 11 May, 2026 / 01:40 PM - 02:00 PM BST
About the Session
GTM leaders are seeking ways to maximise AI's value in their organisations. In this session, discover how BMC Software leveraged intelligent orchestration to connect signals, align teams to buying groups, and automate actions across the buyer journey. Learn from Beth’s experience implementing multiple buying group projects, where data modelling has proven a 12% increase in closed-won opportunities versus the baseline.