Ewan McIntyre is a VP Analyst and Chief of Research for the Gartner for Marketers Practice. Mr. McIntyre is focused on how CMOs and leaders build strategies and align marketing's capabilities, resources and budgets to deliver measurable, optimized performance. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidiscipline digital teams in both the B2B and B2C space.