This session introduces marketers to the latest update to our popular Magic Quadrant for Global Marketing Agencies. Marketers spend 22% of their budgets on outsourced marketing services, making agencies a massive investment that requires careful vetting. In this session, you'll learn:
1) Significant trends in the agency world that marketers need to pay attention to
2) How Gartner evaluates agencies
3) Who are the leaders, challengers, visionaries and niche players in the agency world

Diversity and inclusion (D&I) efforts resonate with consumers, and can become a brand advantage. Data shows that companies with an ethnically diverse board of directors are 43% more likely to experience higher profits. But that’s just the start. Gartner data shows that teams that prioritize D&I outperform teams that don’t. An increasingly diverse customer base demands that brands reflect D&I in their marketing communications, while practicing what they preach in their own hiring practices. Clients tell us that they increasingly prioritize D&I when selecting agency partners. Especially in creative fields like advertising and marketing, a diversity of ideas can be differentiating. In this session, you'll learn: 1) How D&I can have a positive impact on your brand, your employees, and society at large 2) How to audit your own organization’s D&I efforts and make improvements 3) How D&I has given a competitive advantage to leading global brand.