Monday, 18 May, 2020 / 03:15 PM - 04:00 PM BST
CMO Story: Diversity and Inclusion: A Marketing Advantage
Diversity and inclusion (D&I) efforts resonate with consumers, and can become a brand advantage. Data shows that companies with an ethnically diverse board of directors are 43% more likely to experience higher profits. But that’s just the start. Gartner data shows that teams that prioritize D&I outperform teams that don’t. An increasingly diverse customer base demands that brands reflect D&I in their marketing communications, while practicing what they preach in their own hiring practices. Clients tell us that they increasingly prioritize D&I when selecting agency partners. Especially in creative fields like advertising and marketing, a diversity of ideas can be differentiating. In this session, you'll learn: 1) How D&I can have a positive impact on your brand, your employees, and society at large 2) How to audit your own organization’s D&I efforts and make improvements 3) How D&I has given a competitive advantage to leading global brand.