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Executive Story: Forecast-as-a-Service: How Carlsberg Uses AI to Shift Planners from SKU Overload to Smart Focus
Tuesday, 06 October, 2026 / 02:00 PM - 02:30 PM BST
About the Session
Carlsberg is building Forecast-as-a-Service: in-house ML forecasting designed to scale on a "complexity only when needed" principle. Paired with the Planning Confidence Index — a score showing where the machine can be trusted and where judgment matters — it's shifting planners from SKU overload to smart focus. A practical, evolving story of adoption-first AI in demand planning.