As the world leader in small domestic equipment, Groupe SEB manages demand across 150+ countries and brands including Tefal, Krups and Rowenta. Sébastien Mauriange, VP Group Demand and S&OP, shares how one data-driven platform is transforming demand planning, improving forecast accuracy, integrating commercial signals and strengthening cross-functional S&OP. A practical look at what works, what doesn’t and what’s next.